Career

Allow your passion to become your purpose, and it will one day become your profession - Gabrielle Bernstein

Biographical sketch


I started my career in the ICT sector when I joined NASPERS before moving to MNET. With the acquisition of one of the first GSM licences in South Africa, I joined MTN at start-up and held different roles in the organisation varying from heading up the programme office consisting of business analysis, project management, data analysis and training. Progressing to Head of Customer Experience and at the forefront of the impact of the digital world, I proceeded into heading up the product and digital team at MTN SA. After a tenure of two years as the General Manager: Product and Digital, I was seconded to the MTN Group for starting up a joint venture, aYo, between MTN Group and MMI Holdings implementing a telco-insurance product (life and health insurance) across the MTN operations in Africa. At aYo I held the role of Group Executive: People, Projects and Operations.

With a passion for business transformation, people, knowledge management and behavioural change management, I focused on business performance improvement and operating model optimisation. The outcomes of my corporate role aimed to deliver consistent, customer relevance across all digital touch points, to empower customers through convenient and effective self-service, to drive growth through personalised digital offerings and to strengthen brand association between the organisation and digital consulting. Through a deeper understanding of the digital and adjacent ecosystems, I championed transformation to digital of the traditional telco model and the need for collaboration in order to see the growth of network traffic and increased revenues.

During the last few years while working in industry, I remained actively involved in developing young leaders in the community and promoted leadership skills through seminars, coaching and mentoring. My passion for and active involvement in the academic world during this period included study leader of Masters and MBA students, external examiner and moderator for multiple universities and business schools, and membership of conference programme and journal review boards.

Throughout my career in industry, I have been a facilitator, learner, knowledge sharer, coach and mentor. I recently joined academia on a full time basis and currently holds an Associate Professor position at the University of Pretoria in the Department of Informatics in the Faculty of Engineering, the Built Environment and Information Technology.

I thoroughly enjoy the craftsmanship of writing and have published several papers and book chapters in the knowledge management, enterprise architecture and IT outsourcing fields.

Education


Degree Field of Study Institute Year
BSc Computer Science University of Stellenbosch 1983
BSc Hons Computer Science University of Stellenbosch 1984
MSc Information Systems University of South Africa 2008, with distinction
PhD Information Systems University of South Africa 2012

Work Experience


Name of employer Capacity and/or type of work Period
University of Pretoria Associate Professor 09/2017 to date
aYo Holdings, a JV of MTN Group and MMI Group Executive: People, Projects and Operations 04/2017 – 08/2017
MTN Group, Johannesburg Seconded as General Manager: Product & Digital reporting to the Chief Strategy and M&A Officer of MTN Group with the special assignment to roll out a joint venture for telco insurance 04/2015 – 03/2017
MTN SA, Johannesburg General Manager: Product & Digital reporting to the CMO of MTN SA 12/2014 - 03/2015
MTN SA, Johannesburg General Manager: Digital reporting to the CMO of MTN SA 06/2014 - 11/2014
MTN SA, Johannesburg General Manager: Electronic Channels reporting to the CEO of MTN SA 10/2013 - 05/2014
MTN SA, Johannesburg General Manager: Customer Experience Integration and Enablement reporting to the CEO of MTN SA 02/2012 - 09/2013
MTN SA, Johannesburg General Manager: Customer Experience Integration and Enablement reporting to the Chief Sales and Distribution Officer 08/2008 - 01/2012
MTN SA, Johannesburg Value Stream Specialist, Products and BI 04/2007 – 07/2008
MTN SA, Johannesburg Acting Senior Manager: Facilities, Implementation and Support 08/2006 – 03/2007
Business Connexion Advisory HR Practitioner Reward 03/2006 – 07/2006
Business Connexion Project Consultant, Project Manager, Principal Consultant 11/2004 – 02/2006
i-Cap Business Intelligence Principal Consultant 07/2004 – 11/2004
MTN SA, Johannesburg Senior Manager: Learning and Organisational development, MTN HR 12/2003 - 06/2004
MTN SA, Johannesburg Acting Senior Manager: Organisational Development, MTN HR 12/2002 – 11/2003
MTN SA, Johannesburg Organisational Development Consultant, MTN HR 12/1999 – 11/2002
MTN SA, Johannesburg Seconded to Organisational Remodelling Project, Human Resources 08/1999 – 11/1999
M-TEL, MTN Group, Johannesburg Business System Development and Training Manager, M-TEL 11/1997 – 07/1999
M-TEL, MTN Group, Johannesburg Business System Development Group Manager, Subscriber Operations 02/1997 – 10/1997
MTN Group, Johannesburg Business System Development Group Manager, MTN Billing 10/1995 - 01/1997
MTN Group, Johannesburg Product Business Analyst, MTN Billing 06/1995 - 09/1995
Multichoice, Johannesburg Project Manager, Information Systems Department 07/1991 - 05/1995
MNET, Johannesburg Systems Analyst, Information Systems Department 08/1986 – 06/1991
Oude Meester, Stellenbosch Analyst Programmer, Information Systems Department 04/1986 – 07/1986
Nasionale Pers, Cape Town Programmer, Research & Development Department 12/1984 – 03/1986

Academic Roles


  • Supervision of post-graduate students at Honours, Masters, MIT and PhD level
  • Moderator for academic programs and subjects
  • External examiner for Masters, MIT and PhD dissertations and theses
  • Subject matter expert and a critical reader pertaining to research fields
  • Member of multiple international and local review committees for journals, conferences and publications

Professional Memberships


Academic
  • Adjunct Member of The Academic Faculty, Regenesys Business School and Milpark Business School
  • South African South African Institute of Computer Scientists and Information Technologists - Membe
  • IEEE SMCS (Enterprise Architecture & Engineering TC) - Member
  • IEEE SMCS SA - Member
  • Enterprise Architecture Collaboration Forum- Member of the Steering Committee
  • Knowledge Management Society of South Africa – member
  • Association for Information Systems – member
  • Southern African Computer Lecturers ‘Association – member
Industry
  • Board member of the International Institute for Business Analysts (IIBA) – SA Chapter: Director Marketing (2013)
  • Number Portability Company (Pty) Ltd, Director, represented MTN (2009 – 2011)